Bergader – A Taste of Tradition with Magdalena Neuner

Showcasing Authenticity: A TV Spot and Campaign Celebrating Quality and Heritage

In this campaign, we celebrate the essence of Bergader: exceptional cheese enjoyment and top-notch quality. As the Art Director, Conceptor, and Director, I managed every part of the project from start to finish.

The heart of the campaign is a portrait film featuring Magdalena Neuner. This film blends her values with Bergader's without obvious product placement. It sets the tone for the campaign and serves as a creative guide for other elements like photos and interviews.

We're all about capturing moments with Bergader. Simple, spontaneous moments that remind us of life's true treasures. Our approach focuses on authenticity, using candid snapshots that feel warm and genuine. These images reflect values like indulgence, naturalness, family, and a deep connection with nature.

Visually, we embrace Bergader's colors and values. We use techniques like light leaks and unique light structures to add depth and interest to the visuals, enhancing the overall story. We also include flashbacks and varied formats to make the story more engaging and nostalgic.

On the landing page, a collage of snapshots reflects the values of Magdalena Neuner and Bergader, showing their authenticity. These images convey moments full of character, indulgence, and simple pleasures.

Every frame of our campaign tells a story of genuine moments and values, showcasing Bergader's commitment to authenticity and quality.